Case Study: Merriam-Webster
Thanks to our extensive advertiser base and sophisticated ad allocation technologies, Merriam-Webster has been able to earn revenue for what had been unused ad space – previously relegated to fillers or house ads.
In addition to monetizing Merriam-Webster's site traffic, the superior customer service provided by the Advertising.com team has been instrumental in developing a close working relationship.
Executive Summary
The service and expertise of the Advertising.com team has helped Merriam-Webster, America's leading language reference resource, monetize traffic across all of their websites.
Testimonial
"Advertising.com provided us with the means to effectively monetize our inventory, including our international traffic. We are very happy with the ad quality, fill capabilities, and excellent customer service."
Amir Shaikh, Director of Online Business at Merriam-Webster/Encyclopaedia Britannica
Products / Solutions Used
- Display Program
Objectives
Launched in 1996, Merriam-Webster Online is the premium source for language reference on the Internet – with free databases such as Merriam-Webster's Online Dictionary, Merriam-Webster's Online Thesaurus, and Merriam-Webster's Spanish/English Dictionary. Merriam-Webster was handling much of their own online advertising efforts and often had to use house ads to fill their inventory, which meant they were losing out on substantial advertising revenue. The company turned to Advertising.com to help monetize their site traffic and fill their inventory with quality ads appropriate for the educated, affluent user base of Merriam-Webster.com and the younger audience of Merriam-Webster for Kids at WordCentral.com.
Strategy
Advertising.com replaced Merriam-Webster's house advertisements with a steady, high-volume stream of top-notch advertisers – immediately increasing their ad revenue. The Advertising.com team is continually focused on delivering the highest-quality advertising for Merriam-Webster, leveraging tools such as frequency capping to avoid over-exposure and ensure a positive user experience.