Case Study: Circuit City
Advertising.com delivered 187% of Circuit City’s sales revenue goal.
Our dynamic technology and experienced search engine marketing team enabled Circuit City to maximize the return from its search budget – providing intelligent, cross-engine bidding and ongoing strategic consultation designed to increase ROI.
Executive Summary
The number one business-related challenge facing U.S. retailers in 2003 was a need to lower costs. To overcome this challenge, retailers have begun utilizing search engine marketing – proven to be the lowest cost means of direct-response marketing. To capitalize on this trend, Circuit City turned to Advertising.com’s OutSearch™ solutions to maximize online sales revenue.
Testimonial
"Advertising.com consistently outperforms our expectations. Not only did they exceed our performance goals, they also far surpassed our expectations in terms of customer service. Our account team has the knowledge and experience to build and execute a marketing plan that will most efficiently achieve our objectives. And with the technology to back it up, working with Advertising.com equals positive ROI."
Circuit City
Products / Solutions Used
- OutSearch™ Search Engine Marketing
Objectives
Circuit City wanted to maximize online sales, focusing on ROI as a measure of success. Circuit City sought a partner with the ability to capitalize on an ever-changing market, good relationships with search engines and the flexibility to handle its varying needs.
Strategy
Advertising.com’s proprietary AdLearn® technology automatically assesses performance for thousands of Circuit City terms. Term value is determined based on variable performance factors including time, day, season, search engine and more. Results are analyzed hourly, and bids are optimized accordingly across each search engine based on highest expected return.