Advertisers:Case Studies
Case Study: Bolt Wear
The following is a blind case study based on real campaign data. The name Bolt Wear is used in lieu of the client's real name.
The Challenge
- Bolt Wear is one of the hottest apparel brands around. But in a very competitive industry with a number of well-established players, even a rising star can use an assist.
- Last fall, Bolt Wear’s creative team approached Advertising.com looking for new ideas for their holiday online ad campaigns.
- Our seasoned Creative Department welcomed the opportunity to collaborate with a team of like-minded experts from such an electrifying brand.
- Our mandate was to design creatives that would successfully blend both branding and direct response elements.
The Solution
- Using the assets and style guide provided by Bolt Wear’s in-house creative team, our designers were able to strike the right balance between form and function.
- To engage the client’s target audience, build awareness for the brand, and drive sales, our creative team designed catalog-style scrollers that produced click-through-rates well above the industry average.
- This innovative format not only allows users to browse through popular Bolt Wear products, but also sends shoppers directly to the specific product page of whichever item they selected, putting them one step closer to purchase.
Client Feedback
"We have identified a significant performance difference in the scrolling banners completed by your creative team. They perform at almost 5x the average banner from a CTR perspective."
J.B., Senior Analyst, Bolt Wear
