Behavioral Targeting

What is it?
Behavioral targeting groups online visitors into targetable audience segments. Our behavioral solution matches advertising messages with online consumers who have particular interests across the Advertising.com Network.

When users receive advertising messages that match their interests, the results are dramatic. Consumers say they take more notice of and prefer ads that are tailored to their interests. According to a 2007 study from ChoiceStream, 70% of respondents said they were interested in receiving personalized advertising via the Internet.

Why use it?
With the largest online advertising network in the world, you can reach consumers many times over as they surf the web, or zero in on your most-wanted audience in large numbers. With Advertising.com, you get the sophisticated optimization capabilities of our AdLearn technology – making every impression count.

• Fewer Wasted Impressions
  Each behavioral impression has a high chance of reaching an interested consumer, because consumers have, through their online behavior, already identified themselves as being in-market.
• Customized Messaging
  Reach people shopping for cars, for example, with advertising that references the very model they’ve researched.
• Vertical Reach
  Our behavioral segments let you target interested audiences outside your immediate vertical – like advertising minivans to those interested in a new car as well as new parents.