About Us: Technology
- AdLearn®: Automated mathematical optimization system enabling real-time yield management of performance-based advertiser contracts. AdLearn automatically determines the most effective placement for each ad served, such that the advertiser’s goals are met and publishers receive just compensation for their inventory.
- AdLearn for Search (AFS): Similar to banner ads served across the web network, AFS optimizes keyword listings that appear across search engines. Known as "optimized portfolio management," AdLearn automatically determines keyword bids according to the advertiser’s goal, e.g., gross revenue, net revenue, total sales, sales-to-cost ratio, etc. While alternative providers often use a technique known as a "rules-based bid management," in which bids are placed in accordance with pre-determined rules, AFS updates bids on an hourly basis based on observed ROI.
- View-Through Tracking: View-through tracking provides a more accurate measure of campaign performance by tracking latent conversions, leveraging a pixel-based technology to match website conversions with users who were exposed to the ad but did not immediately click.
